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This same approach works equally as well on YouTube.

Traditionally with an SEO-focused content strategy you would research keywords, then write the articles to target those keywords. Thinking about this through the lens of SEO (Search Engine Optimization) is the best mental model for preparing your YouTube keyword strategy. How can you use YouTube Keywords in your video strategy?

So basically every YouTuber or YouTube marketer at every stage needs to carefully consider the keywords they want each video to rank for. If you're on the other end of the spectrum and you have thousands or even millions of subscribers, you will be less reliant on keywords however to grow your subscriber base - keywords still play the most important role. Video keywords are especially important to consider if you don't have many subscribers as you will be relying heavily on search behavior on YouTube itself or Google for users to find your content. But everything starts with the search term and how that term matches the text elements of the video. Of course there are many other ranking signals including the quality of the video which YouTube infers from the click through rate, watch duration and engagement. Some of the most important ones are the video title, video description, video tags and the channel that publishes it.

Just like Google, when YouTube users search for videos, YouTube populates the search results based on a number of signals. YouTube is halfway between a search engine and a social network so it's important to consider both aspects for each and every video. BUT the majority of YouTube videos are not created this way. Why are YouTube Keywords important?Įvery successful YouTube strategy starts with the right keywords. Our Keyword Tool enables you to research keywords relevant to your niche and find adjacent keywords so you can optimize your content strategy on YouTube. The Keyword Tool gives YouTubers and YouTube marketers superpowers to help ensure they create relevant YouTube content that ranks in YouTube search results.Īs many marketers know, YouTube is the 2nd largest search engine in the world after Google.